One of my favorite outputs of my years at gitcion has been the visual infographic posters we’ve created.
Why do we produce these?
People learn better visually because the human brain processes images faster than text, making complex ideas more digestible and memorable. Visual representations like posters can distill intricate concepts into clear, engaging formats that capture attention and enhance understanding.
By using striking visuals to explain onchain capital allocation, Allo.Capital ensures that key ideas—such as funding mechanisms, coordination strategies, and market impact—are more accessible to a broader audience, including both crypto-native and traditional stakeholders.
These posters are a strategic asset for Allo.Capital, reinforcing its role in category creation and narrative ownership. By visually articulating the principles of onchain capital allocation, they help establish Allo as a thought leader in the space, shaping how the market understands and engages with decentralized funding models. Beyond education, these visuals serve as a rallying point for ecosystem participants, aligning communities around shared knowledge and driving adoption of innovative funding mechanisms.
ImpactDAOs Poster (2022)
Designed to coincide with the ImpactDAO handbook release to show off the various types of Impact DAOs that were emerging at the time.
Web3, an Evolutionary Perspective Poster (2022)
Designed to show off the evolutionary design space of web3, driven by market selection.
Journey to the Quadratic Lands Poster (2022)
Designed to show Gitcoins long journey from founding to searching for product market fit, to finding the DAO lauch (Qudratic Lands)
Coordination Mechanisms Poster (2023)
Designed to show off all of the different coordination mechanisms out there in one visual relationsional field…
Plurality of Public Goods Poster (2023)
Designed to show the fundamental plurality of public goods. Many different types of public goods at different holonic levels, all interrelated but sepereate from each other.
Purchase Here or here or here
Resource Allocation History - Framed Photo Paper Poster (2024)
Designed to show how human resource allocation is not fixed, it evolves as humans advance civilization forward, from hunter gatherer age to today.
Framed History of Organizations Poster (2025)
Designed to show how organization Design is not fixed, it evolves as humans advance civilization forward, from hunter gatherer age to today.
Framed History of DAOs Poster (2025!)
Designed to show how DAO design is not fixed, it evolves as DAOs have evolved over the yeras…
To be continued…
As we do more discovery of the onchain capital allocation design space… I’m interested to do more visual maps of how various important concepts interrelate visually.