Campaign Brief
Abundance Networks as a Demand Generation Narrative for Allo.Capital
Overview
As Allo.Capital builds the infrastructure layer for capital allocation of the next internet, Abundance Networks will serve as the cultural and narrative driver that shapes the why—inspiring our target audiences to want what Allo enables. This dual-brand strategy positions Allo.Capital as the supply-side infrastructure brand, and Abundance Networks as the demand-side movement brand.
We’re entering a cultural moment where people are ready to believe in better systems. With the upcoming release of Ezra Klein’s Abundance, the narrative terrain is opening—and we are planting a flag for a coordination-first, community-aligned vision of prosperity.
Narrative Arc & Launch Timeline
- June @ Permissionless: Release preview edition of Abundance Networks to insiders, allies, and high-intent early adopters. Build buzz.
- November @ Devconnect (Buenos Aires): Big bang final launch with coordinated PR, talks, and programming around demand-side coordination futures.
- Narrative Message: “The internet gave us networks. Now we can use them to coordinate abundance for all.”
Core Strategy
We are no longer just selling infrastructure—we’re creating a category. And every category needs a story. Abundance Networks is that story. It gives our buyers, funders, and advocates the language to imagine a better way, and the motivation to look for tools to build it.
Goals
- Seed Abundance Networks in the minds of progressive technologists, civic entrepreneurs, and philanthropic buyers.
- Why they want it
- Who the personas are
- Drive book recommendations upstream—from staffers to bosses, analysts to allocators.
Inspire liberal communities to pilot abundance-aligned coordination tools in the real world—with Allo.- Workshop the flow - what is the happy path upstream (and messaging to match)
Audience
- Early majority tech progressives: civic technologists, climate funders, Web3-curious policy thinkers.
- Target customers: NGOs, family offices, and DAOs ready to evolve how they allocate capital.
- Narrative influencers: podcast hosts, civic leaders, and thought-leaders who shape upstream interest.
Channels & Tactics
- PR: Narrative-driven pieces tying Abundance Networks to the broader post-capitalist moment (e.g., “The New Institutions Are Already Emerging”).
- Podcast Tour: Position Kevin on progressive tech/civic shows (Ezra Klein, Bankless, Emerge, ReImagining the Future, etc.).
- Short-form video: Clip-sized memes and explainer videos—e.g., “What is an Abundance Network?” or “How progressives can outcompete extractive platforms.”
- Social graph seeding: Launch a Kindle highlight campaign, Twitter threadstorm, and community badge for those who finish and share the book.
- Endorsement pipeline: Activate known names (think: Glen Weyl, Audrey Tang, Pia Mancini) to review and quote.
Why Now?
- Ezra Klein’s Abundance is expanding the Overton window.
- Progressives are reeling from centralized institutional stagnation and looking for fresh systems thinking.
- AI and crypto are converging on programmable governance—but no one has a culturally resonant story.
- We do.
Success Metrics
- 10K+ downloads or sales of Abundance Networks by Devconnect
- 50+ inbound orgs expressing interest in Allo coordination tooling
- 100+ quotes, shares, or recommendations from high-trust ecosystem voices
- 5+ pilots or deployments seeded by book-inspired decision-makers
The book is already written
Download book: REDACTED CONTACT KEVIN
Order a copy: REDACTED CONTACT KEVIN
Media Pitch kit
Here’s a Media Pitch Kit for the Abundance Networks narrative campaign. It’s tailored to help you secure podcast spots, PR features, and thought-leader amplification in the run-up to Permissionless and Devconnect.
MEDIA PITCH KIT — Abundance Networks by Kevin Owocki
1. Elevator Pitch (for PR and Podcasts)
Headline: Abundance Networks is the roadmap for winning in the new internet economy.
One-liner: From Gitcoin founder Kevin Owocki, Abundance Networks reframes how we organize capital, technology, and trust—not through extractive platforms, but through capture-proof networks.
2. Key Messaging Pillars
-
The Zeitgeist is Shifting
Ezra Klein’s Abundance, rising civic distrust, and the limits of platform capitalism signal an opening. People are ready for new coordination models—and Abundance Networks gives them the blueprint. -
Capture-Proof by Design
Featuring proven models like quadratic funding, platform co-ops, and community land trusts, the book showcases systems where value flows to participants—not rent-seeking intermediaries. -
From Infrastructure to Imagination
Allo.Capital is building the pipes. Abundance Networks builds the appetite. Together they complete the stack: supply meets demand. By leveraging Intent Based Allocation, Allo.Capital laser focuses these flows for hyper leveraged allocation.
3. Suggested Interview Topics
- Why progressives need coordination infrastructure more than more capital
- The “coordination stack” and how it’s replacing old institutions
- What Gitcoin taught me about value capture and open systems
- How DAOs, family offices, and NGOs can deploy abundance in the real world
- What comes after platform capitalism? (And why it’s already here.)
- Quadratic funding vs. plutocracy
- The power of capture-proof design
4. Sample Pull Quotes
“We’re not building apps anymore—we’re building economic realities.”
“Coordination is the climate infrastructure of our institutions.”
“Hierarchies extract. Networks can regenerate.”
“This is what comes after capitalism—not in theory, but in code.”
5. About the Author
Kevin Owocki is a technologist and founder of Gitcoin, which has helped allocate over $50 million to open-source software and public goods. He is the founder of Allo.Capital and a leading voice in the coordination revolution.
6. Ideal Targets for Outreach
Podcasts:
- The Ezra Klein Show
- Bankless
- Reimagining the Future (Daniel Schmachtenberger)
- Upstream
- Emerge
- The Great Simplification (Nate Hagens)
- The What Bitcoin Did Podcast
- The Uncertainty Experts
Media Outlets:
- WIRED
- Noema Magazine
- The Information
- TechCrunch (Climate + Future)
- Bloomberg Crypto
- NYTimes
- Fast Company
- The Atlantic (Work, Tech, or Ideas sections)
7. Visual Assets (linked or to be provided)
- Book cover (3D mockups and flat)
- Social media quote cards
- Short-form video clips (30–60 sec explainer reels)
- Launch timeline graphic
- Kevin Owocki bio headshots
8. Contact / Booking
Media inquiries / booking:
press@allo.capital
[Link to Calendly or booking form if applicable]
