From Cookies to Cohorts: A Proposal for Activating HVCs (High-Value Contributions)

TL;DR

This document is a proposal for the Allominati community. It is written in response to Coi’s recent initiative to use a Cookie Jar for research, a proposal that has sparked a crucial and timely conversation. The goal here is to build upon that conversation, analyze the tools at our disposal, and outline what I believe is the most powerful and effective path to achieving the ambitious mission laid out in Allo.Capital’s official strategy.

1. A Cookie Jar

The Cookie Jar is a powerful mechanism with a rich history, emerging from the Gitcoin ecosystem, iterated upon by Raid Guild and DAOhaus, and now spun out as its own team. It is designed for a specific purpose: to permissionlessly and autonomously reward contributions.

How it Works & Its Core Tension

The mechanics are elegant in their simplicity. Funds (“cookies”) are placed in a treasury. Trusted, whitelisted contributors perform work and then simply take a cookie, leaving a small note as a justification. There is no formal approval process, no bureaucratic council, and no DAO vote to release funds.

This presents a fundamental trade-off:

  • The Pro: It dramatically accelerates the distribution of funds by eradicating the friction of bureaucracy. Great!
  • The Con: It dramatically accelerates the distribution of funds by eradicating the oversight and quality assurance that bureaucracy, in its ideal form, provides. Oops.

This forces us to confront an age-old challenge: the tension between enabling rapid, autonomous action and ensuring quality and strategic alignment.

The Critical Flaw: Incentive Misalignment for Deep Research

The core issue with using Cookie Jar for deep, strategic research lies in its incentive structure. The mechanism is designed for low-friction, low-value rewards. As a contributor, my compensation is a “sugary snack.” This has two dangerous consequences:

  1. It Incentivizes Minimum Viable Work: As a knowledge worker, I am not incentivized to produce the highest possible quality of work. I am incentivized to ship the most minimally coherent morsel of information required to justify taking a cookie. This is antithetical to Allo.Capital’s goal of producing “Seminal Thought Leadership.”
  2. It is Disrespectful to Knowledge Work(ers): As a knowledge worker, I find this model incongruent with the principles of rewarding deep, thoughtful, and risky intellectual contributions. The highest-quality work requires careful, nuanced analysis, not just from the contributor but from peers who can validate it. Some intelligence contributions are exponentially more valuable than others, and our funding mechanisms must be able to distinguish that signal from the noise.

A proposal to solve this by creating a review council misses the point; such a council would have no hard, on-chain power, only the soft power to defame by reputation - an approach that is culturally destructive.

Matching the Tool to the Task

Cookie Jar is a brilliant tool for the right job. If our goal were to incentivize bite-sized, high-volume tasks like retweeting messages or making minor documentation edits, it would be perfect.

However, if our goal is to generate surgically sharp, philosophically coherent, and strategically vital research - the kind of work that can define a new market category - then its speed and low-fidelity incentives make Cookie Jar precisely the wrong tool for the task.

2. The Scale of Our Ambition

Coi’s proposal correctly identified a vital need: we must activate our community to contribute to research. But the kind of research we need is defined by the monumental scale of our shared ambition.

As detailed in their Category Creation Strategy, Allo.Capital is not merely building a new product. They are undertaking a mission to architect and dominate an entirely new market category: Intent-Based Allocation (IBA). Success hinges on a pivotal “Lightning Strike” at Devconnect in November, where they must formally launch the IBA category and establish Allo.Capital as its undisputed leader.

To do this, they need to arrive with a portfolio of tangible assets: seminal research, compelling content, and validated use cases. This requires a coordinated surge of what our Community Strategy defines as High-Value Contributions (HVCs). The low-fidelity outputs incentivized by the Cookie Jar model are fundamentally mismatched for the high-level strategic assets AC is required to produce.

3. The Solution: A Raid Guild Cohort for Strategic Execution

To generate HVCs, we need more than a funding spigot; we need a stream of coherence! We need a structured environment with mentorship, collaboration, and quality control. This is why I propose a formal handshake with Raid Guild to design and steward a community activation cohort.

Raid Guild is not just a vendor; they are a uniquely synergistic partner with a proven track record of solving this exact problem.

  • Proven Framework: They possess a battle-tested framework for mobilizing Web3 talent, proven and refined over eight successful cohorts.
  • Deep Thematic Alignment: Their Cohort 8 was explicitly themed around Agentic AI and EVM Blockchain Integrations, a perfect match for our vision of AI-driven capital allocation. They already speak our language.
  • Operational Force Multiplier: This partnership allows our lean core team to outsource the operational overhead of running a complex community program, so we can focus on building the product and serving clients.
  • Cultural Scaffolding: They provide the mentorship, structure, and quality control mechanisms that are essential for transforming individual contributions into a cohesive, high-impact portfolio of assets.

It’s worth noting that the Cookie Jar mechanism emerged from a Raid Guild cohort.

To execute our strategy, we might consider translating the ambitious goals into concrete, actionable work organized into three tracks:

Track 1: The IBA Research & Innovation Lab

  • Objective: To build the intellectual foundation of our category by rapidly expanding the Capital Allocation Pattern Language (CAPL) - a core library of mechanisms with teeth.
  • The Work: Crowdsourcing mechanism research, game-theoretic analysis, and novel design patterns from the best minds in our network.

Track 2: The IBA Content Guild

  • Objective: To create the market education engine required to define our narrative and win the category.
  • The Work: Generating a pipeline of high-quality, accessible content - essays, explainers, case studies, and social toolkits - that communicates the unique value of IBA.

Track 3: The IBA Pathfinders & Builders Program

  • Objective: To de-risk the speculative product development by creating a validation lab for service models and future Allo.it platform.
  • The Work: Providing structured, high-signal feedback on prototypes, identifying user flows, and building proofs-of-concept that test and showcase IBA in action.

4. The Path Forward

This proposal honors the spirit of Coi’s initiative by activating community research, but it equips that effort with the structure and support necessary to meet our strategic objectives. It gives the Cookie Jar team a valuable, battle-tested use case by potentially using it within the cohort for appropriate bounties. It gives the Allominati a clear, impactful way to contribute. Win-Win-Win.

The path to launching this initiative is clear and sequential:

  1. Community Alignment: Let’s use the comments on this post to discuss, debate, and refine this proposal. Your input is critical.
  2. Formal Proposal: With community support signaled here, we will provide the detailed strategic documents to Raid Guild. They will return with a formal cohort plan, including budget and timelines.
  3. Allominati Approval: That formal plan will be presented to the Allominati for a final vote to deploy our 15.5 ETH community treasury to fund this strategic initiative.
  4. Launch: We will target a cohort kickoff in the first week of July. This gives us four months of focused execution to build our arsenal for the Lightning Strike at Devconnect.

This is our opportunity to unite, activate our shared resources, and take decisive action to win a new market category.

3 Likes

Strong Support for the cohort from me

As someone deeply involved in the design and execution of the RaidGuild cohorts program, I want to strongly support this proposal—not just in spirit, but in detail.

Also as member here and someone who has voted in favor of previous Cookie Jar experiments, I want to reaffirm my continued support and love watching it grow and evolve.

Cookie Jar Was Born in RaidGuild

It’s important context that Cookie Jar originated in RaidGuild, where it was built to decentralize and automate a contributor reward process we had already been using informally. Over time, it evolved into a standalone tool.

In fact, some of the most creative uses of Cookie Jar happened inside our cohorts.

TW’s proposal is spot on. The scale of what Allo.Capital is aiming for with IBA is not small. To succeed, we need structured intellectual output, real feedback loops, and coordinated execution. A Raid Guild cohort, tuned specifically for this goal, is the right vessel.

  • We’ve run 8 cohorts, shipping research, content, and prototypes
  • These cohorts have also onboarded and nurtured a large network of talented devs and product professionals, many of whom are still active in the space today. In fact, it’s likely that some of you reading this had your first real touchpoint with Web3 through RaidGuild or a cohort experience.
  • Our most recent cohort focused on Agentic AI and EVM mechanisms, deeply aligned with Allo’s thesis.
  • We’ve started offering cohort-as-a-service and we’ve recently formalized this model: partnering with aligned orgs who want to activate a community toward clear outcomes. It’s not just a bootcamp or a class. It’s a short-term, high-focus strike team designed to turn vibes and vision into real outputs.

LFG

RaidGuild would empower the community with the tools, rituals, and operational rhythm to become more of itself. The cohort framework is just that, a powerful, permissionless cultural container for unleashing coordinated energy.

Looking forward to collaborating with you all and building something extraordinary in time for Devconnect.

LFG :fire:
Would love to help make it happen.

— Dekan | Raid Guild
Allominati Member | Cohort Architect | Cookie Jar OG

Hey Travis! Really appreciate this response. It brings clarity, strategic depth, and a strong sense of direction. The idea of activating a cohort, especially with Raid Guild’s scaffolding, is powerful. I agree this could be a fitting step for the moment we’re in, particularly given the ambition around Devconnect and the IBA narrative.

But I’d like to offer a complementary lens.

The challenge isn’t just producing high-value contributions. It’s building the cultural, technical, and coordination capacity that allows more people to produce them, not just once, but over time. If our future depends on shared fluency in capital allocation patterns, then we need more than a high-talent cohort. We need participatory mechanisms that grow the entire ecosystem’s ability to think, design, and act at that level.

That’s the spirit behind the Cookie Jar Research Raid.

The goal isn’t to dilute quality or bypass rigor. It’s to create a wider funnel for pattern fluency while building something new. In this case the Cookie Jar, combined with a shared forum structure, transparent signaling, role rituals, and prompt curation, becomes less of a reward snack contract and becomes more of a coordination amplifier. One that invites exploration while surfacing signal.

On the point about respect for knowledge work, I resonate with that. And I agree: deep, strategic research should be valued, compensated, and recognized accordingly. But I don’t think low-friction funding mechanisms and intellectual rigor are mutually exclusive. With the right narrative framing and social scaffolding, even modest flows can support serious inquiry. Especially when we design for learning, feedback, and coherence from the outset.

While it’s true that a research council has no hard onchain power, that doesn’t make soft power inherently destructive. When used with the proper tools, by people who cares, it can scaffold learning, provide feedback loops, and nurture community alignment, not through exclusion, but through trust.

Ultimately, I think we’re aligned in intent: create the conditions for a deep, credible, and strategic work. The difference may lie in how much structure we believe is necessary up front, and how much we’re willing to trust emergence, while learning to sequence our structures.

Happy to explore how can we bridge these layers